About Us

REEL BRAND - Athletes Of The Sea 
 Launching with a splash in 2018, RB is committed to quality fishing apparel with a fresh new look to wear when you're back on land as well. 
Founded by:
Paul Worstling of iFish TV - arguably the biggest name in the Australian fishing world. 
Patrick Dangerfield of Reel Adventures - AFL superstar and avid fisherman hosting an outdoor adventure radio show. 
Barry Sullivan - The brains behind the operation. 
Bomber Farrell - Our northern waters guru and quote creator.