About Us
REEL BRAND - Athletes Of The Sea
Launching with a splash in 2018, RB is committed to quality fishing apparel with a fresh new look to wear when you're back on land as well.
Founded by:
Paul Worstling of iFish TV - arguably the biggest name in the Australian fishing world.
Patrick Dangerfield of Reel Adventures - AFL superstar and avid fisherman hosting an outdoor adventure radio show.
Barry Sullivan - The brains behind the operation.
Bomber Farrell - Our northern waters guru and quote creator.
